If you’re planning to open a wholesale fragrance account in Europe for the first time, the process is more straightforward than most first-time buyers expect — but there are a few steps worth understanding before you start, so approval isn’t delayed by missing paperwork. Here’s exactly what to expect, from registration to your first delivery.
Step 1: Confirm you qualify as a trade buyer
Wholesale fragrance suppliers sell to businesses, not individual consumers. You don’t need to already be a dedicated perfume retailer — boutiques, online resellers, salons, and general retailers adding fragrance as a new category all qualify — but you do need to be operating as a registered business.
Step 2: Gather your business documents
Before registering, have these ready:
- Company name and registered business address
- Your VAT/tax ID (USt-IdNr for German businesses, or the equivalent VAT number for other EU countries)
- A shipping address, if different from your registered address
Suppliers use this information to verify you’re a legitimate business before releasing wholesale pricing.
Step 3: Register a trade account
This is usually a short online form — company details, contact information, and the documents above. Unlike consumer e-commerce, approval for a wholesale fragrance account in Europe typically isn’t instant. Most suppliers, including us, manually review new accounts to confirm they belong to real businesses, which protects trade pricing for everyone using it.
Step 4: Browse and place your first order
Once approved, wholesale pricing becomes visible across the full product catalogue. A common minimum order structure — and the one we use — is 4 pieces per fragrance with a 24-piece total minimum per order. For a first order, it’s usually smarter to spread that minimum across several recognizable names from different brands rather than committing heavily to a single line, so you can see what actually sells in your market.
Step 5: Understand payment and delivery terms
Most European fragrance wholesalers, including us, require payment upfront by bank transfer rather than offering invoicing terms to new accounts — this is standard in the category. Once payment clears, orders typically ship within around two business days to addresses across the EU.
Step 6: Know the policies before you order
Two policies are worth understanding upfront:
- Cancellations are usually free before an invoice is issued, but not after.
- Returns and exchanges generally aren’t accepted once fragrance stock has shipped, for hygiene reasons — this is an industry-wide standard, not specific to any one supplier. If something arrives damaged, most suppliers ask for notice within a few days of delivery, ideally with an unboxing video as proof.
Ready to register?
You can open a free trade account with us in a few minutes and get access to wholesale pricing across Lattafa, Volaré, Maison Alhambra, RiiFFS, and Paris Corner, with orders shipping from our Neuss, Germany warehouse to retailers across the EU. Browse the full range on our Brands page before you register.
Register for a trade account to get started.